A group of Minisink Valley High School students had the opportunity to see how marketing, promotion, sponsorships, pricing, game day operations and player development operations are handled in the work world during their recent visit to MetLife Stadium in East Rutherford, N.J. to be part of the New York Jets’ “Sports Business Day.”
Seventy-five members of the Minisink Valley Future Business Leaders of America (FBLA) Club and Seth Johnson’s sports marketing classes attended the event, hosted by the New York Jets organization. They were among 1,000 students who attended and given an exclusive behind-the-scenes look at everything that goes into running a sports stadium, which also included spending time on the football field!
“Representatives from the Jets front office told students about their jobs and how they got into the sports business,” said Mr. Johnson. “This was a 
fabulous opportunity to see how what we talk about in class and during our FBLA club really does happen in real life. This was a very informative, educational and also fun day for all.”
Thank you to these members of the New York Jets organization for sharing their time and talents with Minisink Valley students:
Diana Berkovits, senior manager, strategy & internationalBryce Bevill, manager, player development
Maura Cerow, senior analyst, business intelligence & analytics
Brooke Cohen, manager, flight academy
Nicola Gregory, senior manager, premium partnerships
Traci Kieffer, assistant, fan engagement & game operations
Roberto Luciano, manager, client retention & service
Jon Smaldon, senior manager, premium partnerships
Paul Suchomel, director, premium partnerships